Free Ebook Net Ready, by Amir Hartman John Sifonis
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Net Ready, by Amir Hartman John Sifonis
Free Ebook Net Ready, by Amir Hartman John Sifonis
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Amazon.com Review
Is your business ready for the Net? Amir Hartman and John Sifonis say it better be, and they aren't just talking about a snazzy corporate Web site when they ask that question in Net Ready. Instead, the two managing directors at Cisco's Internet Business Solutions Group are referring to "seamless interactivity" organization-wide, the recognition that manipulating customers is no longer easy--nor, for that matter, desirable--and other realities and requirements in the still-evolving commercial climate they've dubbed the "E-conomy." Their book's opening section offers real-world trends and scenarios as a "framework to which emerging network-based businesses can map themselves," along with a "Net Readiness Scorecard" to measure preparedness in the core areas of leadership, governance, competencies, and technology. The second explores "using the Net to exploit new opportunities" by transforming products and markets, business processes, and entire industries. (They show, for example, how AOL reconceived itself from ISP to media company, how Ford connected with suppliers online, and how Schwab countered competitors by redefining the cyberbrokerage.) The third examines how everything comes together at Cisco Systems, and summarizes lessons learned--in 11 guiding principles. This is a serious book for those serious about doing business in the 21st century. --Howard Rothman
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From the Back Cover
The Wall Street Journal Business Bestseller! "Net Ready offers valuable advice...a must read for any company." Roderick C. McGeary, Vice Chairman, KPMG consulting Services. "Net Ready turns traditional business paradigms and the New Economy upside down. It's a wonderfully provocative and powerful primer on preparing your business to thrive robustly in the burgeoning E-conomy." Lawrence A. Bossidy, Chairman and CEO, Allied Signal Inc. Discover the proven strategies that will get your business ready for the new E-conomy with Net Ready. Look carefully, as the authors did, and you can see the E-conomy enterprise taking shape. The components that make up net ready organizations are well developed at a handful of companies, in their infancy at a few more, practically non-existent in most. Net-Readiness never comes easy or without a cost. To be sure, it comes easier to some organizations than to others. Even so, the demands of the E-conomy are such that most born-on-the-web companies fail. One of the rare exceptions to this is Cisco Systems. Consultants, executives, and managers alike continue to have a difficult time focusing on the proper opportunities and many companies continue to approach e-commerce initiatives very opportunistically and chaotically. What has set Cisco apart from the pack? It operates under a unique set of rules for what the authors call the "E-conomy" and these guiding strategies have enabled Cisco to succeed in e-business. Net Ready identifies these new rules, shows readers how to combine them into unique strategies and provides a tool kit for exploiting each strategy. The companies with the most demonstrated ability to execute in the E-conomy have optimized the four most important properties of success in e-business. Leadership, governance, competencies, and technologytogether create the critical quality the author calls Net-Readiness. Using examples garnered from Cisco Systems and other wildly successful E-conomy businesses, Net Ready presents expert perspectives on: Creating customized net readiness strategies; Identifying the E-conomy business model right for you; Implementing techniques for creating sustainable E-conomy value; Integrating net and business priorities; Aligning leadership and governance models for maximum impact; Using the net to redraw the boundaries of your industry And more
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Product details
Hardcover: 314 pages
Publisher: McGraw-Hill; 1st edition (November 26, 1999)
Language: English
ISBN-10: 0071352422
ISBN-13: 978-0071352420
Product Dimensions:
6.5 x 1.2 x 9.5 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
32 customer reviews
Amazon Best Sellers Rank:
#4,762,388 in Books (See Top 100 in Books)
If you've ever tried to sift through the business models currently in play on the Net, you realize how daunting a task the authors had before them. Rather than do it yourself by reading never-ending articles, permission-based mails and press releases, read this book. It explains what works in this space and why in a lucid framework accented by graphs and tables.Once you have absorbed the detail of the business models given in the first half of the book, the authors bring you through a thought template that will allow you to view your industry in a new way, applying the business models that are relevant in the e-conomy.
This book is an absolute must if you are going to survive, much less prosper in ecommerce. You'll discover how the businesses geniuses of the net formulate and execute strategy and, most importantly, how they prepare for unending change. Even though there is no mouse to click, this book is nevertheless an interactive experience. Get your notebook out and prepare to formulate strategy for your business as you proceed through the book. And take your time as their is much to think about. P.S. Five stars are not nearly enough.
Dotcom bust or not, the Internet is transforming the world around us.It's been a bit since Net Ready was published and change is in the air. Nonetheless, the book stands the test of time in my opinion. The strategic frameworks and tools are very applicable with today's companies.In Net Ready, the authors, managing directors at Cisco, ask the question "Is your business ready for the Net?" Amir Hartman and John Sifonis say it better be, and they aren't just talking about snazzy web sites. Instead, the two advocate weaving the net into the business core.Net Ready is arranged in three segments:Part I - Strategies for success in the EconomyPart II - Techniques for creating sustainable E-conomy valuePart III - Net readiness realitiesOf particular interest are the four pillars of Net readiness.LeadershipGovernanceCompetenciesTechnologyHow Net Ready are You? on page 32 to 34 will offer a quick assessment of your company's strengths as well as areas in need of attention.I must add this book is directed toward top managers in organizations who are serious about conducting internet business. It's not about how to design "cool" web sites or how to sell stuff on the web. Instead, the book is about moving from mere e-commerce to e-business, that is, integrating various internet technologies into the heart of your enterprise.Net Ready may be summed up by the statement "Get 'Net Ready' or get left in the dust." Although the dotcom bust made us sit up and take notice, it also gave us a chance to reflect. The Internet is revolutionizing economies, industries, and individual companies - just as the automobile did just over a hundred years ago. The decision is yours, you can get moving or get run over.-----------------Michael Davis - Editor, Byvation
Books about the "E-conomy" continue to appear daily and many of them are first-rate. Hopefully, reviews by readers such as I suggest which are worthy of consideration. Recently published Net Ready is among those I rate highest. It is a virtual (no pun intended) textbook for those in need of an intellectual framework within which to formulate strategies and tactics to maximize the effectiveness of their Internet-based operations. The authors focus on "six key areas": customers, globalization, partnerships, employees, culture, and access. "Net Readiness" depends upon four components (also referred to as "properties" and "pillars") which must be developed and integrated within these areas: leadership, governance, competencies, and technology. Hundreds of specific real-world situations are used to illustrate the components, each of which is analyzed in detail. The authors also include specific suggestions to assist the completion and implementation of a cohesive, comprehensive, and cost-effective plan.Here is how Net Ready is organized:Part I Strategies for Success in the E-conomyPart II Techniques for Creating SustainablePart III Net Readiness to RealitiesAppendix A: Net Readiness E-Business Planning AuditAppendix B: Comprehensive Net Readiness ScorecardIt's all here: Rock-solid content presented with a crisp and lucent writing style. In the first chapter of Part I, for example, the authors suggest that Net Proficiency in technology requires organizations to adhere to the following principles:* Ability to build and drive standards across the enterprise.* Demonstrated scalability.* Business-driven technological strategy.* Insistence on simplicity.* Human resources that are aligned with business goals.* A mature build versus buy model.This is only one of many checklists throughout Net Ready which enable the reader to organize information, formulate solid concepts, develop strategies and tactics, and then take appropriate action with (in the authors' words) "ruthless execution." Although most of the companies discussed in Net Ready are large and complex, the book has immediate and substantial value to all organizations (regardless of size or nature) which need both a "roadmap" and an "operations manual" during their quest for profits in the "E-conomy."
Amir Hartman and John Sifonis present a series of principles and techniques to help you compete in the age of E-commerce. This levelheaded book is directed toward CEOs and top executives who are serious about conducting Internet business. The authors emphasize the four pillars of net readiness: leadership, governance, competencies and technology. They tell you how to strategize through deft administration, using the proper controls, knowledge and technical skills. The book presents examples of companies that have succeeded in E-business, as well as those that have failed. The lists, charts and questions will help you determine your own net-readiness. While the book emphasizes the need for speed, it avoids the quick, "single-fix approach" of other Internet books. We [...] recommend this solid manual to E-entrepreneurs.
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